"WE CREATE VISUAL LANGUAGES THAT DRAW OUT THE ESSENCE OF THE PLACE - THE ICONIC IMAGES THAT INSPIRE PEOPLE TO TRAVEL. LAST LIGHT THROUGH DUST, A SKIM OF MIST, THE RIPPLE OF FUR THROUGH DAPPLE OR A TWIST OF SURF. WE MAKE IMAGES INTO A SENTENCE THAT CAN BE USED TO DESCRIBE A DESTINATION"