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SEGERA, Kenya
PHOTOGRAPHY & CREATIVE DIRECTION & COPY WRITING
Crookes&Jackson have been creating the visual language and collaborating with Segera Retreat, in the sun-bleached, game-rich, conservation friendly Kenyan highlands for a decade. Their distinctive photographs have been featured in the world's most luxurious media from Conde Nast Traveller UK and Conde Nast Traveler US, Travel+Leisure, The New York Times and Departures. The photographic assignments have including capturing the 4Cs ethos of the brand - with key pillars of Conservation, Culture, Community and Commerce leading to a series of powerful, multi-level images - images ranging from wildlife and portraiture to food shoots, interiors and cultural studies.
C&J wrote, designed and built the website for Segera Retreat, segera.com using the archive of images photographed by C&J of the incredible projects, cultural interactions and guest experiences available at Segera. The website is a multi-page gallery, rich in imagery, the Segera ethos and photographic wildlife encounters in the wild. It draws incredible online statistics for the industry - with lingering times of up to 8 minutes and stats that are 93% above its competitors and over 1500 site sessions per month plus an excellent retention of returning visitors that is reflected in the incredible repeat guests at this beautiful lodge.
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CASE STUDY| THE SEGERA NEWSPAPER
The Segera Newspaper was printed tabloid style to give guests a tactile journey into the Segera ethos. Conceptualised to act as an in-room guide, map and collectible, it was photographed, designed, written and produced by Crookes&Jackson.
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