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SEGERA, Kenya
PHOTOGRAPHY & CREATIVE DIRECTION & COPY WRITING
Crookes&Jackson have been creating the visual language and collaborating with Segera Retreat, in the sun-bleached, game-rich, conservation friendly Kenyan highlands for 9 years. Their distinctive photographs have been featured in the world's most luxurious media from Conde Nast Traveller UK and Conde Nast Traveler US, Travel+Leisure, The New York Times and Departures. The photographic assignments have including capturing the 4Cs ethos of the brand - with key pillars of Conservation, Culture, Community and Commerce leading to a series of powerful, multi-level images - images ranging from wildlife and portraiture to food shoots, interiors and cultural studies.
C&J wrote, designed and built the website and brochure for Segera Retreat, using the archive of images photographed by C&J of the incredible projects, cultural interactions and guest experiences available at Segera.
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CASE STUDY| THE SEGERA NEWSPAPER
The Segera Newspaper was printed tabloid style to give guests a tactile journey into the Segera ethos. Conceptualised to act as an in-room guide, map and collectible, it was photographed, designed, written and produced by Crookes&Jackson.
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