ARIJIJU, Kenya
"The iconic C&J photographic archive has been published in the very best of the world's media such as Conde Nast Traveller, The Robb Report, The Times..."
PHOTOGRAPHY & CREATIVE DIRECTION & COPY WRITING & WEB-BUILD & BOOK DESIGN
Crookes&Jackson were commissioned to create the launch imagery for Arijiju: a Kenyan home on the wildly romantic
90000 hectare Borana Lewa Conservancy. The home, inspired by Swahili curves and Ethiopian rock hewn churches, slinks low into a warm stone hillside overlooking a deeply green Sieku valley and acres of protected safari land that resolves into a view of snow-licked, cloud-capped Mount Kenya.
Working directly with the owner and his unique vision for his property, Crookes&Jackson photographed the visual language for Arijiju and then integrated this language across a range of marketing comms. C&J wrote, designed and published a book rich with folklore and created a website that distils this home's utterly individual air of calm - it is a tease, a flirt, a suggestion of more and, much like the home itself, it is subtle, pared back, deeply luxurious and yet also essential.
CASE STUDY | ARIJIJU WEBSITE
Designed to lure luxury travellers looking for an elegant, understated home in Borana, Kenya, this site was engineered to be a subtle taste of what you can experience at Arijiju. Built as one elegant scrolling site, ideal for the mobile savvy, instagram loving traveller, this website is truly bespoke and like the home itself, crafted on every level.
With an up to 7,5minute linger time arijiju.com outperforms more than 90% of its competitors, the optimised SEO also has extraordinary magnetism with fantastic stats of just under 2000 unique visitors recorded per week and an incredible mobile interaction through premium contact program.
CASE STUDY | ARIJIJU BOOK, BROCHURE & CARDS
Hand-stitched, linen-bound and crafted as a bespoke guide to the lodge, experiences and local culture this book is a travel gem with tips on swahili and bedtime stories. The e-brochure takes an extensive look into the property and can be shared prior to visiting Arijiju in an easy format. The postcards were created to share Arijiju memories the traditional way, by hand and by post.